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Write a 2-3 page memo outlining two different pricing strategies Key Assignment Draft Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked … Read more

Analyze how social media has influenced the evolution of marketing practice. Social Media Matters For this week’s discussion, choose either Option A or Option B. You do not need to do both. As you draft your discussion post, remember that adding support to your statements adds strength to your position. When you reference a source to … Read more

How can marketers use this data to make marketing decisions In this unit, you took a virtual field trip through an interactive activity to learn about publicly available sources of data that are useful for marketers. Discuss what you learned on the field trip, and identify at least three ways marketers can use the data available on … Read more

Understand the key components of a marketing plan. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario The Vice President of Marketing at Allstar Brands has asked you to participate as a member of a marketing management team for the over-the-counter (OTC) cold medicine group … Read more

Evaluate the contributions each of your team members have made to the marketing plan Teamwork Peer Evaluations Introduction The completion of peer evaluations are required and are confidential. The evaluations are used as a diagnostic indicator of possible team dysfunction. Requirements For this assignment, complete the following: Evaluate the contributions each of your team members … Read more