Both market segmentation and target marketing are immensely valuable to the advertising process
Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these, an advertisement is likely to be ineffective. For this discussion, discuss the difference between target marketing and market segmentation in your own words.
- Search the web and find a copy of an advertisement of one of your favorite brands (post a copy of the ad in your entry and remember to create a reference entry and cite the source for the advertisement you select).
- Explain which market segmentation strategy was used in creating the advertisement (refer to any applicable variables expressed in Exhibit 4-2 to justify your explanation).
- List and define each element of the 4Ps or marketing mix, using your own words.
- Describe how the advertiser has utilized any or all the elements of the marketing mix in that advertisement.
Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Writing Center’s
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