Company Description
Kid Records Music Group is a record label that offers varies option for people who want record or produce music for business or fun. We have 3 artist signed to the label and are currently ready to release and promote their albums
Mission Statement
Our mission is to provide quality and afffordable ways to produce and record music for independent artist. Arist sign to our label will have needs met to promote there careers.
Goals
Our goal is to be the top company in what we specialize.
• Introduce our first CD release by rapper/songwriter KId aunt Childs in the fall of 2013
• Market the first CD release slowly and consistently expanding region by region for at least 3 straight months, or until Kidyaunte Childs’s CD and awareness of his sales, radio promotion ideas, publicity strategies, and live touring results have been coordinated so that income goals have been reached allowing us to expand our marketing of the label’s first release into other areas of the country.
• Design both a web site for our label AND Kidyaunte Childs. Use Image-consistent designed pages done by a professional graphic artist who understands the purpose and goals that Kid Records Music Group stands for, This includes having the graphic artist create Logos for both the label and Kid Aunt that reflect the style of music the label releases and KId auntie’s genre of music. All graphic images for such marketing tools as stationary letterheads, envelopes, business cards, etc. for the label and each signed artist we have contracted with will meet these high levels of Image consistency.
• Research and hire an independent radio promotion representative who specializes in the singer/songwriter genre and who has demonstrated the ability to get singer/songwriter music added to all relevant types of radio broadcasters, from commercial radio to public and college radio stations, as well as the satellite radio stations and any important Internet broadcasters
Competitive Advantage
Our competitive advantage is that we offer other thing to an artist or customer other than just a recording booth. We record, mix, master, promote, host events as well as offer studio tours. No other company is offering all these things.
SWOT Anaylsis
Kid Records Music Group strengths are that they are the only company these products to and unsigned artist.
Our weakness is that we are a new company that is not well known, so there is no “word of mouth” for people to rely on.
We have the opportunity to change the music business by giving independent artist a better opportunity to get there music complete and promote them as if they were sign to our label
Our biggest threat is that many people may not trust us because we are a new company.
BUSN_319_Sample_Marketing_Plan_-1 (1)
BUSN 319 Marketing Plan Student Guide-1
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Kid records music group is a universal group that offers a recording opportunity in the entire to anyone who has the ability to produce music for business of for fun. The company is looking forward to a great success in the future.kid records music group has various branches country wide in the United States of America……………………………….
APA
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