Explain how Roxy’s Delights uses sensory appeals to shape its customers’ perception
Prior to beginning work on this discussion forum, review the following chapters from the course text, Consumer Behavior: Buying, Having, and Being:
- Chapter 3: Perceiving and Making Meaning (attached)
- Chapter 4: Learning, Remembering, and Knowing (attached)
- Chapter 5: Motivation (attached)
Also, review the following resources:
https://snackfax.com/business/cracking-the-code-un… erbpage article.
Roxy\\\’s Delights Cafe Scenario video. (attached)
Initial Response
Part A
In your post, address the following prompts:
- Explain how Roxy’s Delights uses sensory appeals to shape its customers’ perception and interpretation of its brand.
- Describe at least 5 different sensory appeals.
- Share or otherwise create 1 marketing strategy for Roxy’s Delights in each of these principles that are derived from the Gestalt perspective:
- The closure principle
- The similarity principle
- The figure-ground principle
- Joint vs. separate
- Justify your rationale for each marketing strategy for the corresponding principles.
Part B
In your post, address the following prompts:
- Propose 2 strategies for Roxanne to implement in her cafe to increase learning in her customers.
- One of the proposed strategies should be based on behavioral learning.
- The other proposed strategy should be based on cognitive learning.
- Discuss how Roxy’s Delights’ products satisfy a range of utilitarian to hedonic needs in her customers.
Part C
Assume that Roxanne would like to increase consumer involvement at Roxy’s Delights. In your post, address the following prompts:
- Suggest 1 strategy for each of the following types of involvement.
- Product Involvement
- Message Involvement
- Situational Involvement
- Justify the effectiveness of your strategy in the case of Roxy’s Delights.
Requirements: clear
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Answer preview to Explain how Roxy’s Delights uses sensory appeals to shape its customers’ perception
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