Choose one brand that represents each of the following categories
Question 1: Choose one brand that represents each of the following categories and explain what are the special attributes (what distinguish this brand) of each of the brands you chose
| Category | Brand | Special attributes |
| Product (physical goods) | ||
| Service | ||
| Retailer / Distributor | ||
| Online products and services | ||
| People and organizations | ||
| Sports/ Arts/ Entertainment | ||
| Geographic locations | ||
| Ideas and causes |
Question 2: Choose any brand you like and draw a positioning map of it. You have the freedom to choose the map criteria
Answer preview to Choose one brand that represents each of the following categories
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