Write a paper of no more than 1,050 words to explain how the consumer of your target company

Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:

Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings.

Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.

Explain how the promotional strategies are expected to influence consumer decision making within the targeted market group.

Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.

product_positioning_grading_rubric (1) consumer_behavior_week_1_paper (1)