Read the “Amazon.com: Keeping the Fire Hot” case study on the corresponding Amazon.com

Read the “Amazon.com: Keeping the Fire Hot” case study on the corresponding Amazon.com

Read the “Amazon.com: Keeping the Fire Hot” case study on the corresponding Amazon.com Case Study Analysis sheet.

Complete the questions on the “Amazon.com Case Study Analysis” sheet. Please be sure to include appropriate APA formatted citations for direct quotes and paraphrases of ideas used in your responses to identify the sources of those ideas.

mgt230_r6_week1_amazon_case_study_analysis

………………Answer preview…………………..

From its modest beginning in Jeff Bezos’s garage in 1995, Amazon.com has grown into the most megalithic online retailer. Bezos continues to diversify Amazon’s product offerings and broaden its brand. Beyond simply finding more and more products and services to offer, he knows that he has to innovate in order to prevent his brand from becoming stagnant. No one is ever sure what will come next under Bezos’s guidance. His guiding question is: “What kind of innovation can we layer on top of this that will be meaningful for our customers?”………………………..

APA

1786 words

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