1. What are the differences and similarities between a slogan and a tagline?
2. What visual and verbal decisions need to be considered when designing coupons? Why is each important?
3. What are the copy components available to copywriters? Define and explain how each is used?
4. Target market
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. There are several market segments. The four main types of market segments include; geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation.
Students are to research 3 different companies. When researching the companies you need to select companies other than those discussed in the reading. Identify each company’s target market. Do the companies target one market, do they target a general market or multiple market segments? (MAKE SURE THE COMPANIES ARE IN THE UNITED STATES)
5..Explain how customers themselves can undermine the efforts of service marketers to provide them with satisfying service experiences.
6. Define the following terms: Customer compatibility management, customer mix, and customer scripts.
7. Read the article from the Galileo library entitled: Customer Rage: Triggers, Tipping Points and Take-outs by Paul G. Patterson, Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu.
Of the three rage behaviors mentioned in the article, which one have you seen or heard someone use in a conversation when relating to business service?
Do you feel that the service industry on a broad range conducts their service marketing to conclude with high customer approval? If so, why? If not, give examples on how to improve.
What differentials are noted in the article concerning the countries? Do consumers feel the same globally?
Requirements: 4-6 SENTENCES EACH
