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Effects of consuming Ethanol on body temperature The St. Bernard Dog Problem: Effects of consuming Ethanol on body temperature. (2 pages, 0 slides) Type of service: Writing from scratch Work type: Essay (any type) Academic level: College (1-2 years: Freshmen, Sophomore) Subject or discipline: Engineering Title: The St. Bernard Dog Problem: Effects of consuming Ethanol … Read more

Evaluating Strengths and Limitations of Various Media 1st Post Due by Day 3. Advertisements can be delivered on a variety of media, including radio, print, television, and digital media. After reading Chapters 10, 11, and 12, select two of these media and discuss the pros and cons of using each for an advertising campaign, along … Read more

Research project analysis Given the hypothesis high employee satisfaction is correlated with low employee absenteeism, address the following in your paper this week: Identify the variables in this study. What are some extraneous variables that might impact your research? How would you control for extraneous variables? Which research design would you use to study this … Read more

Evaluating Advertisements—Part. Due by Day 7 This assignment is the first step for your Final Paper in this course. Select one advertisement for a global product (i.e., a product that is marketed in more than one country). In your paper • Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer … Read more

Creative Strategy and Execution in Advertising 1st Post Due by Day 3. The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following: • Describe the creative pyramid and each … Read more

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the … Read more

BUS317 INTRODUCTION TO ADVERTISING – Week 2 Journal Due by Day 7. Chapter 1 of the textbook defines advertising as “the structured and composed nonpersonal communication of information.” Yet, as discussed in Chapter 5 of the textbook, an advertiser’s communication process ultimately stems from the basic human communication process (Arens, Aren, Weigold, & Schaefer, 2015). … Read more

Communication and Consumer Behavior 1st Post Due by Day 3. Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers. However, to communicate most effectively with consumers, we must first understand what consumers look for in a product. For this discussion, begin by reading … Read more

Market Segmentation and the Marketing Mix. Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these, an advertisement is likely to be ineffective. For this discussion, discuss the difference between target marketing and market segmentation in your own words. … Read more