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Equality In your written component of the Final Project, you will analyze an argument in relation to a specific issue. Then, you will respond to that argument by providing a counterargument. Please choose one reading or media artifact from the Final Project Argument Options. Be sure to choose an issue in which you are interested … Read more

BUS317 INTRODUCTION TO ADVERTISING – Week 4 journal Due by Day 7. As discussed in your textbook, children represent a significant consumer group with increasing purchasing power. While marketing to children has its benefits, it also carries some ethical concern. Review the “Advertising to Children: Child’s Play?” section in Chapter 11 of your textbook. Then, … Read more

Promotional Products. 1st Post Due by Day 3. One strategy advertisers employ is the use of promotional items. Review Chapter 13 of your textbook. Then, describe what promotional items are in your own words, and provide two examples (i.e., two different promotional items) from your own experience. Considering the examples you provided , and using the … Read more

Effects of consuming Ethanol on body temperature The St. Bernard Dog Problem: Effects of consuming Ethanol on body temperature. (2 pages, 0 slides) Type of service: Writing from scratch Work type: Essay (any type) Academic level: College (1-2 years: Freshmen, Sophomore) Subject or discipline: Engineering Title: The St. Bernard Dog Problem: Effects of consuming Ethanol … Read more

Evaluating Strengths and Limitations of Various Media 1st Post Due by Day 3. Advertisements can be delivered on a variety of media, including radio, print, television, and digital media. After reading Chapters 10, 11, and 12, select two of these media and discuss the pros and cons of using each for an advertising campaign, along … Read more

Research project analysis Given the hypothesis high employee satisfaction is correlated with low employee absenteeism, address the following in your paper this week: Identify the variables in this study. What are some extraneous variables that might impact your research? How would you control for extraneous variables? Which research design would you use to study this … Read more

Evaluating Advertisements—Part. Due by Day 7 This assignment is the first step for your Final Paper in this course. Select one advertisement for a global product (i.e., a product that is marketed in more than one country). In your paper • Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer … Read more

Creative Strategy and Execution in Advertising 1st Post Due by Day 3. The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following: • Describe the creative pyramid and each … Read more

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the … Read more