Vendor

Managing and optimizing brand equity Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of … Read more

The chief marketing officer (CMO) of global operations You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response … Read more

Marketing in the digital age Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing … Read more

HR-related lawsuits Scenario Recall from the Week 3 assignment, Management Team Briefing on Employment Laws, that the company was the defendant in some HR-related lawsuits. Employees made claims of harassment, failure to reasonably accommodate disabilities, and work-life balance issues. The company was forced to answer the claims in its own defense. As the new CHRO, … Read more

International Marketing Prior to beginning work on this discussion forum, review the following resources: Discussion Prompts Initial Response As we learned this week, the price of a product or service can be the key to success or failure. In an initial post of 350 words, Directions Follow these instructions for your initial post: Keywords Use … Read more

Cybersecurity and Crime Over the last two decades, individuals and groups have become more adept at using technology to commit illegal activities. A person may use technology in a terroristic fashion by shutting down or temporarily paralyzing government computers, electrical grids, power plants, and corporate/company computer systems. Additionally, criminals are using technology to engage in … Read more

International Marketing Prior to beginning work on this discussion forum, review the Chapter 19 from the course text, International Marketing. (attached) Discussion Prompts Initial Response Negotiating internationally can be challenging. In an initial post of 300 words, you will: Requirements: clear Answer preview to International Marketing APA 300 WORDS

International marketing strategy In your final paper, you will take on the role of an International marketing consultant tasked with creating an International marketing strategy for your product as it seeks to expand into a new country. You will analyze the selected country’s environment, design a marketing mix tailored to its unique market conditions, and … Read more

Clinical decision making Consider the number of patients required for each category for successful completion of the program, geriatric, women’s health, and pediatric. What is your plan to ensure that you will meet these requirements. Which ones pose the greatest challenge? How will you use evidence to support your Clinical decision making? Response Instructions: Expectations … Read more