Service Organization Challenges
In a six- to eight-page paper, select a challenge or issue from the list below that service organizations face today.
1. Technological advancements
2. Generational gaps
3. Economic condition
4. Political factors
5. Ethics and social responsibilities
After selecting an issue/challenge, include the following items in the paper:
· Explain why the selected challenge/issue impacts service organizations. Justify your explanation using examples.
· Assess how the challenge/issue impacts the 4 Ps of a service organization (product, place, price, and promotion).
· Describe how consumer behavior may change as a result of this challenge/issue.
· Explain the impacts on supply and demand considering the challenge/issue.
· Provide recommendations to improve service quality and productivity as a result of this challenge/issue.
Be sure to use three to five scholarly sources, not including the textbook, as references when examining your challenge or issue. You must format the paper according to APA-style guidelines.
Textbook Reference:
Lovelock, C., & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
The Paper Guidelines:
1. Must be six to eight double-spaced pages in length, and formatted according to APA 6thEdition style.
2. Must include a title page with the following:
a. Title of paper
b. Namec. Course name and numberd. Instructor’s namee. Date submitted
3. Must include an introductory paragraph that has a concise thesis statement.
4. Must include a conclusion that should restate your thesis.
5. Document three to five scholarly sources in APA (6th) style
6. Must include a separate reference page, formatted according to APA (6th) style.
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