review Chapter 13: Global Marketing Communications Decision I, and The Toyota Recall Crisis: Media Impact on Toyotaâ€™s Corporate Brand Reputation (Links to an external site.) article.
The promotion (P) of the marketing mix includes advertising, sales promotion, personal selling, direct marketing and public relations. Public Relations (PR) â€œis a strategic communication process that builds mutually beneficial relationships between organizations and their publicsâ€ (Green & Keegan, 2020, pg 431). When a company embraces integrated marketing communications, it recognizes that the various elements of a companyâ€™s communication strategy must be carefully coordinated. Review the Toyota crisis article carefully, and search the web for more information needed to understand their case of PR.
In your initial post,
- Determine four major difficulties that can compromise an organizationâ€™s attempt to communicate with customers in any location. Provide examples.
- Explain the issues that can arise in markets in different countries when marketers decide to implement a global sales promotion strategy.
- Differentiate between personal selling and direct marketing.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. APA Format.