Marketing Plan Guidelines
Marketing Plan Guidelines Marketing Plan Guidelines Introduction Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks. Review the differences between the two types of data collection methods: Primary Information SourcesSecondary … Read more
Pricing and Revenue
Pricing and Revenue Wk 6 Discussion 1 – Pricing and Revenue Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Due Thursday Write a 250- to 300-word response to the following: Consider the 5 P’s of marketing. Four of the 5 represent costs, while pricing is a … Read more
Ethics and Social Responsibility in Marketing
Ethics and Social Responsibility in Marketing Wk 5 – Summative Assessment: Ethics and Social Responsibility in Marketing Exam Content Marketing professionals should follow ethical standards and adhere to socially responsible marketing practices that are acceptable in the industry and endorsed by the American Marketing Association, legal and regulatory bodies, private interest groups, competitors, and the … Read more
Personal Selling
Personal Selling Wk 5 Discussion 1 – Personal Selling Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Due Thursday Write a 250- to 300-word response to the following: Explain the concept of personal selling. Predict the importance of this strategy over the next 3 to 5 … Read more
Describe the relationship between product failure and market saturation.
Describe the relationship between product failure and market saturation. Wk 4 Discussion 1 – Product Failure Write a 250- to 300-word response to the following: Explain factors that contribute to product failure. Describe the relationship between product failure and market saturation. Due Monday A Preface to Marketing Management, Ch. 7 Read Ch. 7, “New Product … Read more
Wk 2 Discussion 2 – Business to Business (B2B) Marketing
Wk 2 Discussion 2 – Business to Business (B2B) Marketing Wk 2 Discussion 2 – Business to Business (B2B) Marketing Discussion Topic Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Write a 250- to 300-word response to the following: Compare B2B marketing and consumer marketing strategies. … Read more
Wk 2 Discussion 1 – Consumer Needs
Wk 2 Discussion 1 – Consumer Needs Wk 2 Discussion 1 – Consumer Needs Write a 250- to 300-word response to the following: Consider consumer needs as they relate to marketing information. Describe ways in which consumer need for product information has evolved over the past decade. Answer preview to Wk 2 Discussion 1 – … Read more
Discussion 1 – Strategic Planning and Market Management
Discussion 1 – Strategic Planning and Market Management Wk 1 Discussion 1 – Strategic Planning and Market Management Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Write a 250- to 300-word response to the following: Summarize the importance of strategic planning in the current marketing environment. … Read more

