Explain CRM and why Zappos would benefit from the implementation of a CRM system.
Case Study 4: Zappos
Define SCM and how it can benefit Zappos. (1 Mark)
Explain CRM and why Zappos would benefit from the implementation of a CRM system. (1 Mark)
Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. (1 Mark)
Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. (1 Mark)
Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. (1 Mark)
mis201_cover_page assignment_of_mis_201__2_ (2)
Answer preview to explain CRM and why Zappos would benefit from the implementation of a CRM system.
APA
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