What does it mean to work at an advertising Agency
Prior to beginning work on this journal, watch the What does it mean to to work at an advertising Agency on Youtube by WayUp that is a Q&A with Cristina, a brand strategist, at McCann Worldgroup, one of the oldest advertising agencies in New York.
Then think about the ad that you have recently seen or watched, and it has stuck with you. Reflect on various roles Cristina talked about in the video and how you can find the traces of those roles in that ad. From the list of main roles at an ad agency, which one appeals to you the most? Why?
Carefully review the Grade Rubric for the criteria that will be used to evaluate your journal.
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