WestJet Social Media
Answer the question
WestJet Social Media – What decision criteria would you use to select an strategic app option? Be specific.
Problem statement should be clearly defined.
A succinct problem statement encapsulating the core problem of the case
Summary of the key points from the case relating to the problem (about 3 or 4 point
attached is the case study
And this westjet case should be from page 147 to 158
case study (3)
……………………Answer preview……………………
Westjet’s problem at hand is to expand its social media presence. Increasing competition from upcoming businesses has made it important to market the brand in social media. This is in attempt to increase customer support, make their brand popular as well as to make some revenue. Source of market is essential in any business, therefore, should their brand be not well known to customers, the company will be in for major losses and worse more bankruptcy…………..
APA
287 words
