Walmart is a US global retail organization that operates 11,484 supermarkets and discount stores across 27 countries.

Walmart is a US global retail organization that operates 11,484 supermarkets and discount stores across 27 countries.

One company that I believe pursues a low-cost strategy is Walmart. Walmart is a US global retail organization that operates 11,484 supermarkets and discount stores across 27 countries. Its competitive advantage strategy is based on selling products at low costs, attracting the largest number of customers possible (A. (2020, August 14). Some ways Walmart accomplishes low costs are with automation, technology, paying low wages, working closely with suppliers, and cutting outsourcing costs.
One company that I believe uses the differentiation strategy is Apple. Apple has been selling the iPhone, iPad and iPod for about a decade. They make high quality items that their competition would find hard to copy and sell at a lower price for the same benefits that Apple offers (Abhishekmujumdar. (2016, May 02). What makes Apple stand out with their differentiation strategy is that they’re a vertical intergration company. This means that the supply and demand is owned by the company. Apple is four thriving companies in one. It’s a hardware company, a software company, a services company, and a retail company.

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