Jack Wills Case Study – Moving Into The US Market
Around 3000 word report answering the questions posed here as well as on the attached case study which somewhat overlap.
Identify and explain key issues facing JW in the US market
Competition (examples)
Implications
Solution
Key Issues
Implications
Solutions for addressing key issues
Use numbers
Statistics
market entry strategy
Exporting
Do you agree with exporting strategy, or not? Give your reasons
Asses advantages and limitation of exporting
Make a recommendation
Should JW continue focusing on students only? Or should it broaden/expand its target market beyond students
Analyze
Implication
Solution/Recommendation
Statistics and hard info
Justify why those decisions
Answer preview to Jack Wills Case Study – Moving Into The US Market
APA
3176 words
