Types of social power
Part A
Prior to beginning work on this discussion forum, review the following chapters from your textbook, Consumer Behavior: Buying, Having, and Being:
- Chapter 12: How Groups Define Us (attached)
- Chapter 13: Subcultures (attached)
Initial Response
You learned that social power could influence a groups’ behavior and decision-making. Types of social power include information power, referent power, legitimate power, expert power, reward power, and coercive power (review page 371 of your course text).
In your post, address the following:
- Explain a situation where your decision-making was influenced by one of these powers, from your own experiences.
- Analyze the situation to check if this influence makes you a happier consumer or makes you become a potential consumer.
- Define a brand community.
- What are the advantages and functionalities of a brand community for its members or potential customers?
- Specify a brand community that you or your friend/family belong to.
- Explain what the experience looks like.
- Explain how you differentiate between “old money” versus “nouveau rich” consumers.
- Explain their relationship to social class.
- Select one of these institutions:
-
- Businesses
- Society
- Government
- Non-profit organizations
- Discuss how your selected institution can create social change and demonstrate greater social responsibility.
- Reflect on how the selected institution impacts social change and responsibility.
- Your initial post must be a minimum of 350 words.
- Use headers and sub-headers.
- Powers
- Brand community
- “Old money” versus “nouveau riche”
- Institutions
-
Requirements: clear
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