The Role of Culture in International Trade
Culture plays a significant role in international marketing and trade. Based on your readings in Chapters 3 and 4 this week, summarize how cultural dynamics impact the global environment in relation to international trade. Identify at least one specific example that demonstrates this impact, and describe it in detail.
Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.).
Discussion 2
Trade Barriers
Trade barriers have a significant impact on international marketing. Based on your readings in Chapter 2, define the role of trade barriers in the international marketplace and explain how trade barriers can lead to either success or failure. Then, provide an example of a specific trade barrier, and explain its importance to the success or failure of a product or service in that particular region.
Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.)
Text:
Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com
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