The impact of brand personality
Module 6: Discussion Forum
This question is based on this week’s required reading by Guèvremont, A., & Grohmann, B. (2013). The impact of brand personality on consumer responses to persuasion attempts. Journal of Brand Management, 20(6), 518-530. doi:http://dx.doi.org/10.1057/bm.2012.58
With regard to the article, answer the following questions:
Were the hypotheses clear and understandable? Why or why not?
Were the statistical tests performed presented and clearly mentioned?
Were the research results clearly presented?
What action would you take if you were a CMO, based on these research results?
Review two other students’ posts and evaluate their suggested actions as a CMO.
……………………..Answer preview…………………………
The first hypothesis for this article is clear and easy to understand because it is stated in a short and concise sentence. The hypothesis is even more understandable because there is a clear definition and explanation of the words that make up the hypothesis and hence while reading the hypothesis there is no room for guessing. Other hypotheses follow within the article and are effectively accorded explanations before they are stated………………………..
APA
309 words
