The generic strategy
Which generic business level strategy has impact used?
What and how external factors have affected impact’s strategy?
Why has the newspapers industry become not profitable?
Assume your company is small. Based on the implication the case provides, how could you enter an industry dominated by large incumbents?
I want the answers shorts and use simple vocabulary.
Please read it carefully and the answer will be from the chapters and the article.
Let me know if you have any question.
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The generic strategy being used by Community Impact Newspaper is differentiation. This strategy involves making products or services different from what others are offering in the market. It also includes measures to make the product more appealing and attractive to consumers. The founder noticed that most large local newspapers overlooked on local stories and issues that were of interest to the local people. This information was not made available online yet the locals were hungry for news that directly touches their lives like the construction of local roads………………………..
APA
598 words
