The Coca-Cola Company

Mission, Vision, and You

Purpose of Assignment

The Week 1 assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.

Assignment Steps

Resources: Week 1 textbook readings

Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments for Weeks 2-5.

Prepare a minimum 700-word summary in which you address the following:

Identify the company’s mission statement.

Identify the company’s vision statement.

Explain what role these have on the way the business operates. Evaluate whether the company’s actions seem to align to their vision and mission statements.

Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.

Analyze what you think would be the effect if the company did not have a mission statement.

Format your paper consistent with APA guidelines.

Cite a minimum of two peer-reviewed references.

……………………Answer preview………………..

The importance of mission statements in organizations has continued to gain importance in the recent years with every organization taking time to carefully crafting a comprehensive mission statement to guide its operations. Developing a comprehensive mission statement is considered as one of the very important steps when it comes to strategic planning (Pearce & David, 1987). In fact, the entire issue of mission statements has been given considerable attention by many scholars and researchers………………………….

APA
1046 words