The Challenge of Measurement

Overview

We will use this discussion to support the completion of Assignment 6.1, and in particular to explore the intangible benefits of the technology-based transformation being proposed.

Required Reading

Sveiby, K.E. (2004). Learn to Measure to Learn!
(9 pages)

Optional Resource

Keen, J. M. & Digrius, B. (2003). Book Excerpt: Making Technology Investments Profitable.Strategies for dealing with intangibles in the IT project selection process. An interesting juxtaposition for the Sveiby (2004) reading that may further fuel your discussion.

Procedure

Reflect on the technology you are proposing to introduce to the organization and list approximately five intangible benefits it is intended to provide. For each benefit describe how it will be measured in consideration of the points raised in the previous Theme.

Post your reflections to the Forum.

Review at least two peer submissions and comment constructively by reflecting on:

whether you believe the identified intangible benefits are fitting, and

whether the suggested measurement method will prove effective for capturing the value proposed.

………….Answer preview…………

Recently, I have an opportunity to present my latest development in terms of technology.  The project will be launched in two weeks time and it is about better and improved online advertising technologies. This is aimed at making the company’s products to enjoy a competitive advantage since they will be able to be all over the internet. It is a collaborative effort between my technological department and gmail.com whereby coca cola product ads will displayed whenever a user of Gmail tries to access his account. This will greatly help in creating more awareness to the users. Together with Gmail……………….

APA

312 words