Your boss has told you to provide a recommendation for either an in-house or a contract telemarketing operation.

Answer each of the following questions as completely as possible. Answer all parts of multi-part questions. Each response should be no more than 1 1/2typed, double-spaced pages.

1.Your boss has told you to provide a recommendation for either an in-house or a contract telemarketing operation. Your company has never used telemarketing as a sales approach. Which would you recommend and why?

2.As a sales manager, you have always told your sales personnel to resist the temptation to mix business and personal matters on their expense reports. Recently, you took an old college friend to dinner and put the expense on your account because you compared career notes. A secretary in the department mentioned the dinner expense to one of your salespeople, who told the others that you were doing exactly what you told them not to do. What will you do? What will you say to your salespeople?