Is your technological innovation considered a continuous or discontinuous innovation

Is your technological innovation considered a continuous or discontinuous innovation

250-500 word post on your technological innovation, is it considered a continuous or discontinuous innovation? Continuous or Discontinuous Innovation (CO2)

Is your technological innovation considered a continuous or discontinuous innovation? From the targeted adopter’s perspective, what makes it a continuous or discontinuous innovation? How does your innovation provide your venture with a competitive edge/advantage?

My business concept.

“DIY K-9 KIT & Training center”- My idea is on having a home dog training course and a kit. The kit will be in such a way to be put together by the customer of the idea. The kit is designed to include cones, ramp, treat bag, tunnel, command platform and shock collar. There will also be a study guide booklet that will teach the customer step by step on how to go about to the training the dog. There will also be an APP where the customers may download in their smart phones and thus allow the customers to link with a professional dog trainer. There will also be a tracker to see the progress of the dog as well as marking goals and timelines all along the way. The first week after the customer will use the app for free and then choose the option of purchasing the subscription monthly. I will also offer dog training services myself. Including multiple packages depending on what type of training you’d like for your dog. To include basic obedience training, search and rescue, show dog training etc…

Information from lesson:
Disruptive-Continuous Innovations
The least disruptive innovations are considered continuous innovations and represent incremental improvements to an existing product or service. The majority of innovations fall into this category. For example, it typically would take less time in the adoption stage to evaluate a new feature or modification of an existing product. The customer validation process does not need to process a lot of new information about your incrementally improved product. Many analysts recommend continuous innovation as a core business strategy in order to keep a competitive edge in the marketplace. Continuous innovation means making ongoing improvements to the products you already have in the marketplace and inventing new ones to extend your brand and develop additional streams of revenue (Robertson, T., 1967).

https://www.youtube.com/embed/qDrMAzCHFUU?wmode=opaque&rel=0

Disruptive-Discontinuous Innovations
The Internet is an example of a disruptive innovation which has transformed many aspects of society and lifestyles. This innovation is also a discontinuous innovation in that it has permanently and irreversibly transformed how many people communicate and exchange information. Can you remember the last time you hand wrote a letter to a friend and mailed it with a stamp? Or, used the book form of the Yellow Pages, Encyclopedia Britannica, or World Book to find information?