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International Marketing Prior to beginning work on this assignment, review the Chapter 16 from the course text, International Marketing. Earlier this week, we explored and discussed Inca Kola. Now, let’s take it a step further and consider the distribution challenges it might face in expanding globally. Inca Kola, a vibrant, sweet-flavored soda originating from Peru, has … Read more
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Marketing agency For your final project, you will be taking the role of digital marketing director for RogueFitness.com. RogueFitness.com sells a large variety of workout equipment, with a focus on CrossFit equipment that is sold both to individuals and to CrossFit gyms. Review last month’s data from each of Rogue’s major channels in the Rogue … Read more
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Marketing Plan Preparation Marketing Plan Preparation Prior to beginning work on this assignment, review Chapter 2 (attached) from the required text and complete the SWOT Analysis exercise (below). The first scenario you will see of the exercise is an example of how a SWOT Analysis should be completed. After you have reviewed that scenario, review … Read more
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Advertisement on Facebook Browse Amazon.com and if applicable, review your recent shop history with the company. If you have never shopped on Amazon, just browse Amazon.com and familiarize yourself with its website. Also, try accessing the website through other referral methods (e.g., through an Advertisement on Facebook or a referral link from a blog post). … Read more
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Commercial email Begin by finding a relatively recent Commercial email you have received and would be willing to share with the class. Post a screenshot of it in your work, making sure the subject line of the email is included. For assistance with taking a screenshot, you may watch the video Then, using proper subheaders, … Read more
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