Marketing Plan Guidelines Marketing Plan Guidelines Introduction Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks. Review the differences between the two types of data collection methods: Primary Information Sources … Read more
Pricing and Revenue Wk 6 Discussion 1 – Pricing and Revenue Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Due Thursday Write a 250- to 300-word response to the following: Consider the 5 P’s of marketing. Four of the 5 represent costs, while pricing is a … Read more
Ethics and Social Responsibility in Marketing Wk 5 – Summative Assessment: Ethics and Social Responsibility in Marketing Exam Content Marketing professionals should follow ethical standards and adhere to socially responsible marketing practices that are acceptable in the industry and endorsed by the American Marketing Association, legal and regulatory bodies, private interest groups, competitors, and the … Read more
Personal Selling Wk 5 Discussion 1 – Personal Selling Refer to this week’s learning materials. They are intended to help you engage effectively in this discussion. Due Thursday Write a 250- to 300-word response to the following: Explain the concept of personal selling. Predict the importance of this strategy over the next 3 to 5 … Read more
Describe the relationship between product failure and market saturation. Wk 4 Discussion 1 – Product Failure Write a 250- to 300-word response to the following: Explain factors that contribute to product failure. Describe the relationship between product failure and market saturation. Due Monday A Preface to Marketing Management, Ch. 7 Read Ch. 7, “New Product … Read more
