International Planning Process Prior to beginning work on this discussion forum, review the following resources: Discussion Prompts Initial Response Whether a company is marketing in several countries or is entering a foreign market for the first time, planning is essential to success. Take Inca Kola, a popular soft drink from Peru, as an example. Known … Read more
International Marketing Prior to beginning work on this discussion forum, review Chapter 15 from the course text, International Marketing. (attached) Discussion Prompts Initial Response Assume you are part of a product development team in a global company tasked with launching an eco-friendly (\\”green\\”) product that has a service or intangible component. This expansion will be in … Read more
International Marketing Prior to beginning work on this assignment, review the Chapter 16 from the course text, International Marketing. Earlier this week, we explored and discussed Inca Kola. Now, let’s take it a step further and consider the distribution challenges it might face in expanding globally. Inca Kola, a vibrant, sweet-flavored soda originating from Peru, has … Read more
Marketing agency For your final project, you will be taking the role of digital marketing director for RogueFitness.com. RogueFitness.com sells a large variety of workout equipment, with a focus on CrossFit equipment that is sold both to individuals and to CrossFit gyms. Review last month’s data from each of Rogue’s major channels in the Rogue … Read more
Marketing Plan Preparation Marketing Plan Preparation Prior to beginning work on this assignment, review Chapter 2 (attached) from the required text and complete the SWOT Analysis exercise (below). The first scenario you will see of the exercise is an example of how a SWOT Analysis should be completed. After you have reviewed that scenario, review … Read more
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