Marketing Communications Prior to beginning work on this discussion forum, review Chapter 15 of your textbook, Integrated Advertising, Promotion, and Marketing Communications. Part A There are three main categories of evaluation tools used to assess IMC systems: Select one metric or technique from each category and explain how it helps marketers evaluate an IMC campaign. Part … Read more
Managing and optimizing brand equity Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of … Read more
International Marketing Prior to beginning work on this discussion forum, review the Chapter 19 from the course text, International Marketing. (attached) Discussion Prompts Initial Response Negotiating internationally can be challenging. In an initial post of 300 words, you will: Requirements: clear Answer preview to International Marketing APA 300 WORDS
International marketing strategy In your final paper, you will take on the role of an International marketing consultant tasked with creating an International marketing strategy for your product as it seeks to expand into a new country. You will analyze the selected country’s environment, design a marketing mix tailored to its unique market conditions, and … Read more
International Marketing Prior to beginning work on this discussion forum, review the Chapter 19 from the course text, International Marketing. (attached) Discussion Prompts Initial Response Negotiating internationally can be challenging. In an initial post of 300 words, you will: Requirements: clear Answer preview to International Marketing APA 300 WORDS
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