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Product packaging

Product packaging As discussed in your textbook, product packaging is “not only the last ‘ad’ a consumer sees before purchasing the product, it is the only ‘ad’ the consumer sees when using the product.” With that, there is also a growing concern among the public for environmentally-friendly packaging, making packaging an important point of consideration … Read more

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Wk 2 Discussion 1 – Consumer Needs

Wk 2 Discussion 1 – Consumer Needs Wk 2 Discussion 1 – Consumer Needs Write a 250- to 300-word response to the following: Consider consumer needs as they relate to marketing information. Describe ways in which consumer need for product information has evolved over the past decade. Answer preview to Wk 2 Discussion 1 – … Read more

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