Conduct a SWOT analysis on the company and provide at least two strengths
Pick a real-world business that needs your help in developing their overall marketing strategy. This could be a non-profit in your area, a local coffee shop, a cleaning service, a business that you currently own or even a business that you want to own in the future. You will be working with your chosen business in Assignments 1, 2 and 3.
For this assignment you will write a 4 page paper in which you:
Submit the name of the company that you will be working with and provide a description of the company, including a look at their history, mission, vision and objectives.
Conduct a SWOT analysis on the company and provide at least two strengths, two weaknesses, two opportunities and two threats.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate a marketing strategy based on markets, segments and customer value.
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