SWOT Analysis

This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001).

During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organization’s position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCO’s competitors, and by assessing the HCO’s internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.

For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.

The SWOT analysis should include the following five components:

Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
Threats – Factors or changes in the external environment that may present threats to the organization.
Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
- The organization’s resources are not wasted
- Time is well spent
- Marketing efficiently is improved

The assignment

Must be four to five double-spaced pages in length (not including the title page and references page) and formatted according to APA style.
Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style.
Must include a separate references page that is formatted according to APA style

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Introduction

A SWOT analysis is used by firms so as to determine the strengths, weaknesses, threats and opportunities that are there in a competitive market situation. When it comes to health care organizations, much expertise is required and that’s why there is need to figure out the various strengths, weaknesses, opportunities and threats compared to other organizations in this field .This is the main reason why conducting a SWOT analysis is important because through it the health care organization is able to determine advantages, disadvantages, threats as well as opportunities it has compared to others (Blair, 2007).

My chosen organization in this case is a family and children health care organization. The services offered in this organization are mainly meant for the children and the mothers. Much of the work can be said to be advanced practice nursing because the nurses are quite many based on the work they are supposed…..

APA

1356 words