SWOT analysis
Throughout the course, you will be working on developing an IMC plan, which you will submit as your final project in Week 5. This assignment is the second step toward developing the IMC plan.
Last week, you selected a brand for your final project and conducted research on it. You wrote about your brand’s image, its communication research information, and the company’s segmentation strategies. This week, you will apply that research in creating a SWOT (strengths, weaknesses, opportunities, and threats) analysis. You will then use your SWOT analysis to recommend a new product, service, or combination of a product and service for your selected brand.
In your paper,
- Conduct a SWOT analysis for your brand
- Describe the new product or service that you recommend for the brand based on the results of your SWOT analysis.
- Explain how this new product will help offset the weaknesses of the brand by taking advantage of its strengths and opportunities.
- Analyze how this new product will reduce the brand’s threats by taking advantage of its strengths and opportunities.
- Describe the kinds of advertising appeals that might make the most sense to use in advertising this new product. Explain why you think these appeals would work. (Use Chapter 6 in your textbook to support your discussion.)
- must include a separate title page with the following in title case:
- title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- student’s name
- name of institution (The University of Arizona Global Campus)
- course name and number
- instructor’s name
- due date
- title of paper in bold font
- Your paper must also be organized using APA-style
- must utilize academic voice.
- must include an introduction and conclusion paragraph.
- Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Answer preview to SWOT analysis
APA
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