Student Target Markets

– Describe the types of people who may want to participate in a study abroad experience. What are their demographics and psychographics? ( In Canadian universities )

– Approximately how large is each segment (# of students)? Include a segmentation grid.

Use some Academic sources .

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Study abroad apart from diversifying students also looks good in the students CV and therefore, most students opt to apply for scholarships in universities found abroad. While most scholarships can be given to students of the country in which the university is located, for the purpose of diversification, most colleges opt to hand out scholarships to students who come from the third world countries in Africa. According to Walton (2009), study abroad courses have also been offered through student-exchange…..

APA

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