What strategy does each manager propose to achieve growth

1. What strategy does each manager propose to achieve growth?
2. Using Exhibit 2.10, Four Approaches to Effectiveness Values, which emphasis does each manager have?
3. In your opinion, which approach should Covington take?

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Strategies each manager is proposing

            In the Covington case, the Marketing manager wants the company to use the diversification strategy. Here, the marketing manager wants the company to come up with new products and services. In fact, he wants the company to start serving in other industries. However, his sentiments are not echoed by the finance director. According to him, the company needs to increase efficiency and profitability. To achieve this, the director is proposing the company should layoff some employees. The layoff….

APA

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