Two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix.

Two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix. For the first group, your analysis reveals the following distribution of services:

Cash cows—65 percent;

Stars—10 percent;

Problem children—20 percent;

Dogs—5 percent.

In the second group, the distribution is:

Cash cows—20 percent;

Stars—60 percent;

Problem children—15 percent;

Dogs—5 percent.

Provide your analysis to each group and how you reached your analysis.

500 words, 2 scholarly, peer reviewed references, in addition to course textbook, 1 instances of biblical integration.

Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning. ISBN: 9781284094312.

Answer preview to two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix.