Strategic management
MGT 471 Strategic Management
Case Preparation Summary for Case Discussion
To be prepared for McDonald’s
1. What has been McDonald’s competitive advantage?
2. Looking externally (PESTAL) what is McDonald’s best opportunity for competitive advantage in the future (only chose one)?
3. What strategy could McDonald’s put in place to take advantage of this opportunity? Consider the strategy choices we have discussed during the second half of the semester.
4. Is the strategy feasible–what internal capabilities does McDonald’s have which will provide for successful execute this strategy or what internal capabilities will it need to acquire to successfully implement the strategy?
Name
Course
Professor
Date
Strategic management
MacDonald competitive advantage is its size; it is one of the biggest/largest restaurant companies. It sells deep-fried chickens to 1400 US location, this shows how enormous the company is hence it does not have competition which is up to scale. The other advantage is uniqueness in its products; hence customer identifies it with its products, chicken. It also enjoy loyalty from their customers as their puts it, customers do not choose……………….