store’s atmosphere and ambience
Visit a local retailer of your choice.
1. Describe the store’s atmosphere and ambience. How does this fit with the overall store image?
2. Examine the product mix of the store. Do you feel that this mix is also consistent with the store image?
3. What types of consumers would you say this store targets?
4. If you could change something about the retail environment of the store to make it more successful in your opinion, what would it be and why?
(25 points each)
*Your work should be approximately 1 paragraph per section (for a total of 4 paragraphs), single-spaced. Copy and paste each question, and place your responses underneath. Please remember to use MS Word document format, and upload it directly onto this assignment’s page.
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- Describe the store atmosphere and ambience. Does this fit with the overall store image?
I decide to visit a supermarket that retails in all household goods and also office equipment. The general look of the supermarket is very attractive with several commodities placed at difference places or shelves depending on their uses and frequency of their purchase. Near the entrance is the cashier’s department fitted with 3 desks that are busy serving customers. In front of them there is a long shelf that has light foodstuffs, with the back section of it having several shelves that are packed fully with household foodstuffs, these are all located on the 1st floor, on the second floor; there are cooking………….
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