Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites
1. In “Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites: Persuasive Intent as the Underlying Mechanism,” Van Noort, Antheunis, and van Reijmersdal (2012) argue that social media campaigns spread most effectively if users don’t detect an ulterior motive from the original source and if they learn of the campaign through people they know. What are your predictions about your own campaign? Do you think people will be willing to share it with their friends? Will it incite enthusiasm about your message? Why or why not?
2. At this point in the course, you have developed a set of social media artifacts that can stand on their own, but they also work together on a variety of levels: the message, the use of visual argument, the re-articulation of ideas in various media, technology, and other factors have all played a role. As you look back on the project as a whole, which parts seem to fit together the best? Which parts may still need revision? If you could go back and change something about the artifacts you have created, what would you change, and why?
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