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Choose two brands- one that you consider to successfully navigate social media

Choose two brands- one that you consider to successfully navigate social media

Choose two brands- one that you consider to successfully navigate social media– the other you do not believe runs a successful online brand.

Review the social media history of each brand- ideally on the same platform (YouTube, Instagram, Facebook, etc). Chose the platform and review about the past six months.

Contrast the post-history of the two brands (when do they post/frequency/time of day/content).

This is both a qualitative and quantitative analysis- you will build a chart or graph as well as submit 3-5 pages of written analysis describing the two campaigns, why you think one is successful and the other is not, and finally a recommendation about how the weaker brand could improve.

This criterion is linked to a Learning Outcome Submission Did the student submit their assignment within the required timeline? Was the paper 3-5 pages? Was the paper free from egregious spelling/grammar errors?

Did the paper contrast two campaigns and clearly explain, using examples from the student’s research, why one brand successfully navigated social media while the other brand did not?

50.0 pts
This criterion is linked to a Learning Outcome Chart/graph Did the student include a minimum of one chart/graph in their analysis?

Examples of acceptable graphs include: possibly a pie graph comparing the type of content that each brand posted; or maybe a line graph, illustrating frequency of posts at different times of day; or even a Venn Diagram contrasting both brand’s social media posts.

50.0 pts
Total Points: 100.0

Answer preview to choose two brands- one that you consider to successfully navigate social media

Choose two brands- one that you consider to successfully navigate social media
APA

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