Writing one paragraph response to a discussion about social media facts.

3-5 sentences response to a classmate response.

DISCUSS: Review Social Media Statistics below.

INQUIRY: In one paragraph, What are your thoughts and/or opinion?

I highlight one in red that I found interesting — do any intrigue you, if so why?

Social Media Management 

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing, 2018)

88% of businesses with more than 100 employees use Twitter for marketing purposes. (Statusbrew, 2017)

User-generated content on social networks has a 4.5% higher conversion rate. (Sprout Social, 2016)

86% of consumers prefer an authentic and honest brand personality on social networks. (Smart Insights, 2017)

About 3.03 billion people are on social media around the globe. (BrizFeel, 2018)

Only 3% of Internet-using adults say they have a lot of trust in the information they get from social media. (Pew Research Center, 2018)

96% of people talking about companies and brands on social media aren’t actively following those brands. (Lyfe Marketing, 2018)

Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. (BrizFeel, 2018)

Class mate response:

I think all of these stats are really interesting but the one I find most intriguing is the last bullet point: branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. This only proves that younger generations are seeking different values from companies, such as sustainability, eco-friendliness, personal connection, activism, etc. Older generations grew up with specific brands and their trust falls on their experience over the years with a brand. From the perspective of the older generation, innovation and sustainability wasn’t and isn’t as important as it is to younger generations now. This also proves that big name brands can’t rely on the fact that they’re well-known. They need to be innovative, re-invent the wheel, and provide a different value in which their customers care about.