Examine how a hospitality company uses social marketing.

#5 Graded Assignment Social Media

Examine how a hospitality company uses social marketing. Describe how they use at least three social media sites such as Facebook, Instagram, Twitter, LinkedIn, YouTube. Then go to a competitor and describe how they ae using the same sites. Note you will need to find two competing businesses that use the same sites. Describe which company you feel is using each social media more effectively and why. Assignment should be 700 – 1200 words.

Make sure you follow the format for citing in the text and in the references as outlined in the syllabus.

Minimum Headings

Each of the social media evaluated should have a heading. Then discuss your business and the competition under the heading.

Grading

A. Content of report addressing each of the headings above. 55%

B. The research effort put into the investigation of the company’s and their competitor’s use of digital marketing. 30%

C. Structure including the use of headings, grammar, APA reference style. 15 %Use the writing center

References

All references should be cited in the paper and in a Reference List at the end of the paper.

Use APA Format for References

The purpose is to provide information to the reader so they can access the original source of the information.

For APA style see:APA Made Easy, Ashford University Writing Center https://awc.ashford.edu/PDFHandouts/APA_Made_Easy….

Journal article- Citation in your paper

The following scales will be used to measure the constructs included in the model: 3 items each for trust (Morgan & Hunt, 1994).

Journal article – Reference List:

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The journal of marketing, 58(3), 20-38.

Book

In the paper a book is cited the same way, i.e. author ‘s name (date of publication)

Reference List:

Johnson, L. (2006). Mind Your X’s and Y’s, New York: Free Press

Author (date of publication), Title, Place of Publication: Publisher

Direct quote – Citation in your paper

Cornwall and Dennis (2012) argued, “Part of the reason that business educators may be hesitant to interject discussions of the public policies and how they came about into their lectures and class discussions is a long-standing hesitancy to bring politics into the classroom” (p. 13).

Direct quote- Reference List:

Same as prior example, but include page number of the quote

For online information with author use this format- Citation in your paper:

For the purpose of this study we have used dates provided by Pew Research for Generation X (1965-1980) and Millennials (1981-1997) (Fry, 2016)

For online information with author use this format- In references:

Fry, R. (2016). Millennials overtake Baby Boomers as America’s largest generation. Pew Research Center, available at http://www.pewresearch.org/fact-tank/2016/04/25/mi… (accessed January 3, 2017).

Online without author listed- Millennials (2016) – use first word of title

Online without author listed- In references

Millennials (2016), Millennials overtake Baby Boomers as America’s largest generation. Pew Research Center, available at http://www.pewresearch.org/fact-tank/2016/04/25/mi… (accessed January 3, 2017).

Example of user generated content – Author known

A3572SHrobertb, Houston, United States, Date of visit: May 2019

Great Bar…Great Food.

Just came back from lunch. I have been wanting to try this restaurant since it first opened. The marble bar is huge. Looks like a great place for happy hour. Lunch was very good. Try the gumbo. Also had the chicken salad. It was delicious. Good…

For user generated content – Author known Citation in your paper

Cited as A3572SHrobertb (2019)

For user generated content – Author known In references

A3572SHrobertb (2019), Great Bar .. Great Food (Title of review) available at https://www.tripadvisor.com/Restaurant_Review-g560…, (accessed May 22, 2019).

For user generated content – Author unknown Citation in your paper

Use first word of title or first word of review if now title:

Great (2019)

For user generated content – Author unknown In references

Great (2019), Great Bar .. Great Food (Title of review) available at https://www.tripadvisor.com/Restaurant_Review-g560…, (accessed May 22, 2019).