Describe the marketing and advertising strategies used in social and e-commerce.

Social commerce has become part of modern life. Describe the marketing and advertising strategies used in social and e-commerce. How should companies respond when criticized through social networks. Do you think spending money on social marketing is justified? Can you support your contention? This assignment tests your analytical and critical thinking skills and your ability to synthesize concepts around topics. The in-depth research paper should be in APA format, a minimum of 3-4 pages, with several peer-reviewed references and citations.