In what ways does the Ikea case demonstrate the risks/challenges of expanding internationally
Write a 2,000 word essay answering the 3 below questions using the Ikea case file attached.
1. In what ways does the Ikea case demonstrate the risks/challenges of expanding internationally?
2. Should Ikea’s relationship with its suppliers remain largely a commercial one or should it expand to cover social/environmental issues?
Provide justifications to your stance.
3. Based on the strategic stance you have chosen, what would you recommend Marianne Barner do to address this crisis both in short and the long-term? Should the company stay or should it exit India? Describe the impact of your decision and how you would manage it.
Paper Format: MLA
Answer preview to In what ways does the Ikea case demonstrate the risks/challenges of expanding internationally
APA
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