JetBlue Airways Case Analysis
Write 4 pages in APA style with 2 references.
Refer to JetBlue’s (ticker symbol: JBLU) current/most recent financial statements (10-K) and the accompanying notes to answer the following questions.
https://www.sec.gov/Archives/edgar/data/1158463/000115846318000090/q3201810-q201810xq.htm
Provide an overview of JetBlue’s current fare structures and revenue sources.
For each of the following revenue categories, describe the current accounting, the likely changes (if any) that the new revenue recognition standard will require, and the potential impact of those changes on patterns of revenue recognition.
Flight Transportation (for tickets used and for ticket breakage)
Loyalty Program
Ancillary Services and Other Revenue
Identify any areas that will require more discretion and judgment and specify why.
Answer preview to JetBlue Airways Case Analysis
APA
1224 words
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