Many market researchers have their favorite research approaches or techniques

Many market researchers have their favorite research approaches or techniques

Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.

Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

And Reply to Joshua and Tonisha

Requirements: NA

Answer preview to Many market researchers have their favorite research approaches or techniques

APA

675 words

Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below