Research a use of big data and predictive analytics that has helped an organization move beyond forecasting and tap deeper into customer preferences

Research a use of big data and predictive analytics that has helped an organization move beyond forecasting and tap deeper into customer preferences

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https://blog.kissmetrics.com/how-netflix-uses-anal…

Question: Research a use of big data and predictive analytics that has helped an organization move beyond forecasting and tap deeper into customer preferences. For your example, explain how big data and predictive analytics is creating a competitive advantage for the firm and offering insight superior to what used to be limited to forecasting.

Please find additional sources to expand the conversation around big data and predictive analytics and cite all sources

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