What is relationship marketing and why is it important
#1. Consider the following as you read:
What is relationship marketing and why is it important?
#2. Consider the following as you read:
How can the three phases of the planning stage of the strategic marketing process be applied to the development of your personal brand?
#3. Consider the following as you read:
Why is environmental scanning an important element of the marketing plan and what are its five forces?
#4. The Marketing Plan: What is Marketing?
Watch the “The Marketing Plan: What is Marketing?” video.
https://fod-infobase-com.contentproxy.phoenix.edu/p_ViewVideo.aspx?xtid=129232&loid=456357
Consider the following as you watch:
What is marketing?
Discuss your perceptions in class/online forum.
Marketing is selling things to the consumer that are needed. Sometimes these things are already sold but it is about offering a better product than before and having the consumer love it so much that they go out and buy the better version to make life easier. It is the way you present an item or service for future customers. This is being able to fulfill the customer’s demands and make a product that is better than anything they have ever purchased before and having that item meet my expectations and desires as the customer and getting that product at a fair price.
……………………..Answer preview……………………..
Relationship marketing is a phrase that refers to the act of enhancing the interactions and devotion of consumers as a way of achieving long term customer engagement. The outcome of this act is influential verbal promotion, due to trust and emotional connection of the consumers towards the product………………
APA
574 words
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