Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach

Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach

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Customer Relationship Management Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

 

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Customer Relationship Management, abbreviated as CRM, refers to a technique used by many businesses in the administration of customer relations (Anderson & Kerr, 2002). Technology is often used in the organization, automation and synchronization of marketing, sales, customer service as well as technical support. This essay will discuss how Arizona Grand Resort & Spa (AGRS) could use the CRM approach in a hypothetical marketing campaign. The resort is one of the…..

APA

502 words

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