Relationship between marketing
What is the relationship between marketing and the fundamental theory of exchange? How would a strong understanding of these two concepts change your workplace? Are you willing to bring it up to your manager?
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According to Neese (2009), the Fundamental Theory of Exchange is basically the individuals’ trade with other individuals in a bid to make both of them better off. The major deal within his trade is that all the sides must benefit from the trade, failure to which they won’t come into agreement to carry out the trade. However, the relationship between Marketing and the Fundamental Theory…………………………..
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